Under the general direction of the Dean and the Associate Dean of the Jesuit School of Theology, the Assistant Dean for Enrollment Management and Marketing has the overall responsibility for development, coordination, and implementation of enrollment management, recruitment, and marketing strategies to achieve enrollment goals and to communicate the brand and identity of the School to its various constituencies..
To ensure long-term stability and growth, the Assistant Dean will engage academic leaders, faculty, administrators, staff, alumni, and key constituents (a) in the recruitment of new graduate students in master, licentiate and doctoral degree programs who will benefit from and thrive in the unique academic environment provided; and (b) in communicating the mission and vision of JST to alumni, academic and organizational partners and benefactors. The Assistant Dean for Marketing and Enrollment Management will have a comprehensive understanding of market segments as well as the School's programs and be able to accurately and persuasively represent and market the School and its academic programs to prospective students and others. The Assistant Dean will be expected to work collaboratively with faculty, staff, administrators and students at JST to achieve the position responsibilities. The Assistant Dean will be responsible for managing the area budgets and for overseeing information technology appropriate to the area activities. The Assistant Dean will report to the Associate Dean and serve as a member of the JST Dean's Cabinet.
Essential Duties and Responsibilities
1. Strategic Enrollment Management Develop strategic enrollment models and program-specific enrollment plans to meet the goals and expectations of the school and to assist in institutional planning, which includes the ability to: o Understand and articulate JST's core mission as a Catholic and Jesuit theology center (or school) committed to education, scholarship, service to the community, and ecumenical or interreligious dialogue o Develop and execute a strategic recruitment plan geared to achieve program-specific net tuition revenue and enrollment targets o Maximize yields at inquiry, application, and enrollment stages o Collaborate with faculty and school administrators in the implementation of recruitment and admission plans and to develop new academic programs and program delivery systems o Report regularly on net tuition revenue, enrollment, admissions and financial aid
2. Admissions and Financial Aid Allocate financial aid resources strategically to maximize net tuition revenue and to address the financial needs of new and continuing students, working closely with the JST Scholarship Committee, the JST Assistant Dean of Finance and Operations and the University Financial Aid Office, which includes the ability to: o Oversee the administration of the recruitment, financial aid and admissions process o Establish a network of resources and relationships to secure enrollment, including occasion travel to attend recruiting events and meetings with organizational leaders o Oversee a comprehensive admissions communication cycle, as well as the development and use of effective enrollment reports, using the Datatel system o Supervise the Director of Admissions and Financial Aid in carrying out these responsibilities
3. Marketing Oversee the creation and implementation of a marketing plan that effectively presents JST's core values, mission, and distinctiveness and secures external sources of funding, consistent with the overall University development strategy, working closely with the University Office of Marketing and Communications, which includes the ability to: o Implement strategic and analytic steps pertinent to marketing/recruitment recommendations o Develop and execute an effective marketing plan o Implement marketing strategies to support new academic programs and program delivery system o Assure the consistent communication of JST's mission, vision, and programs through print, online and social media outlets o Supervise the Director of Marketing, Development and Alumni Relations in carrying out the responsibilities of that position o Engage with alumni, parents, the wider JST community, partners in religious organizations, and benefactors or the purposes of directly recruiting students or indirectly generating interest in JST to generate goodwill, visibility and donor interest
4. Other duties as assigned.
1. Recommends initiatives and implements changes to improve quality and services. 2. Identifies and determines cause of problems; develops and presents recommendations for improvement of established processes and practices. 3. Maintains contact with stakeholders and solicits feedback for improved services. 4. Maximizes productivity through use of appropriate tools; planned training and performance initiatives. 5. Researches and develops resources that create timely and efficient workflow. 6. Prepares progress reports; informs supervisor of project status; and deviation from goals. Ensures completeness, accuracy and timeliness of all operational functions. 7. Prepares and submits reports as requested and required. 8. Develops and implements guidelines to support the functions of the unit.
Provides Work Direction
The Assistant Dean provides work direction for the Director of Admissions and Financial Aid; the Director of Marketing, Development and Alumni Relations; and for the Senior Administrative Assistant for the Enrollment Management and Marketing group.
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The items below are representative of the knowledge, skills, abilities, education, and experience required or preferred. The following general competencies and values are desired: o Enthusiasm for the mission of JST and demonstrated excitement about the opportunity to promote JST to its various publics o Commitment to diversity and excellence through inclusion o Knowledge (or eagerness to acquire it) of the nature of ministerial formation, including the various sub-disciplines of theology, as well as insight into different graduate theological degrees and the uses to which they can be put
The following specific competencies and values are required or preferred:
The physical demands described below are representative of those that must be met by an employee to successfully perform the essential functions of this job. In accordance with the Americans with Disabilities Act, as amended, the California Fair Employment & Housing Act, and all other applicable laws, SCU provides reasonable accommodations for qualified persons with disabilities. A qualified individual is a person who meets skill, experience, education, or other requirements of the position, and who can perform the essential functions of the position with or without reasonable accommodation.
Considerable time is spent at a desk using a computer terminal.
May be required to travel to other buildings on the campus.
May be required to attend conference and training sessions within Bay Area or in- or out-of-state locations. May be required to occasionally travel to outside customers, venders or suppliers, or for recruiting and enrollment events.
The work environment characteristics described below are representative of those an employee encounters while performing the essential functions of this job.
Typical office environment.
Mostly indoor office environment with windows.
Offices with equipment noise.
Offices with frequent interruptions.
Mastery of best practices in enrollment and admissions for institutions of higher education
Demonstrated understanding of marketing, brand management and advertising communications strategies
Understanding of Jesuit education and formation, Ignatian spirituality, and the unique nature of a Jesuit theology center or willingness to acquire such
Understanding of and commitment to the vision, mission and strategic plan of JST-SCU
Informed perspective on the seminaries and educational institutions that comprise the Association of Theological Schools (ATS), an understanding of the various degree programs accredited by the ATS, or willingness to acquire such knowledge
Exceptional communication skills and the ability to relate to a diverse population, to effectively promote the school (including recruitment travel), and to work collaboratively with faculty, other administrators, and administrative staff
Proficiency with Microsoft Office programs and Google Office programs; familiarity with Slate, T-4, and Peoplesoft platforms
Demonstrated strategic planning capability
Excellent administrative, organizational and administrative management skills
Ability to gather and analyze quantitative and qualitative data
Ability to establish and maintain cooperative working relationships within a diverse multicultural environment effectively
Ability to maintain confidentiality and to handle sensitive matters with judgment, tact and diplomacy
Ability to work under pressure and prioritize/manage multiple projects and tasks
Ability to work independently and exercise sound judgment
Ability to forge relationships with faculty, students and administrators within JST and SCU
Ability with local educational institutions and community organizations that will enhance enrollment success and to engage other potential partners for the mission of the school
Education and/or Experience
Bachelor's degree required; focus on higher education administration, marketing or related business field highly preferred
Eight to ten years of experience (or equivalent) in recruitment and enrollment management or a related field in higher education, preferably at a school of theology or a graduate professional school. Supervisory or management experience preferred.
Hiring Range: $3700 - $5000/semi-monthly Commensurate with exeperience
Santa Clara University, a comprehensive Jesuit, Catholic university located in California's Silicon Valley, offers its more than 8,000 students rigorous undergraduate curricula in arts and sciences, business, and engineering, plus master's, Ph.D., and law degrees. Distinguished nationally by the fourth-highest graduation rate among all U.S. master's universities, California's oldest operating higher-education institution demonstrates faith-inspired values of ethics and social justice.