HarvardX is a University-wide strategic initiative, overseen by the Office of the Vice Provost for Advances in Learning, that works with faculty to build and create online courses for both public and residential audiences. HarvardX aims to develop courses that showcase the breadth of Harvard and produce high quality courses to serious learners everywhere. The HarvardX team supports MOOCs and online learning more generally, in line with HarvardX's overarching strategic goals to improve teaching and learning on campus, online and beyond, advance the understanding of how students learn, and expand access to high-quality education worldwide.
Duties and Responsibilities Reporting to the Business Development Consultant, the Digital Marketing and Communications Manager is responsible for executing the department's digital marketing initiatives. Working in conjunction with HarvardX leadership, course development teams, and partner organizations, the Digital Marketing and Communications Manager will update web content and execute compelling marketing campaigns designed to capture interest and influence enrollment in HarvardX offerings. This person will be responsible for balancing the input of the course development teams and HarvardX leadership to ensure timely production of quality work that differentiates and elevates HarvardX offerings among a variety of distinct audiences. The successful HarvardX Digital Marketing and Communications Manager will be known for effective and impactful communication skills (both internal and external to the organization), careful attention to detail, consistent work effort over time, and the ability to problem solve and seek creative approaches to meet marketing objectives. S/he will be a digital-savvy marketer, focused on creating and measuring digital marketing campaigns, known for getting assignments done well and on time and for having a proactive, collaborative approach.
Specific duties will include:
Writing compelling web and email copy for a variety of course topics
Ensuring web-related content is up-to-date, accessible, and optimized to meet email marketing and social media campaign goals
Working with content teams and program leadership to coordinate social media updates and develop targeted email campaigns for their respective audiences. Reporting social media, advertising and website traffic statistics and making recommendations for optimizing the HarvardX web presence
Building organizational expertise in both social media and email marketing, following best practices and emerging trends, and making recommendations for new opportunities that align with marketing goals
Serving as first point of contact for emerging PR and media opportunities
Assisting with design of print and other supplemental marketing materials, when needed
Other duties and projects as assigned
HarvardX is a highly interconnected environment, and its team members blend expertise in academic disciplines, teaching, pedagogy, multimedia production, educational research, project management, software development, data analysis, and instructional technology. All HarvardX hires are made within the context of the larger team setting to ensure a balance of expertise and leadership across all these domains.
Salary Grade: 057
Union: 00 - Non Union, Exempt or Temporary
Candidates MUST meet the following basic qualifications in order to be considered for this role:
Bachelor's degree in marketing, communications, journalism or related field, with 5+ years' experience in digital multi-media marketing, and/or, communications and/or experience related to this field of work.
Knowledge of digital communications and familiarity with all forms of existing and emerging media including web, mobile and social (content development, maintenance, and management).
Experience using Drupal, OpenScholar, or similar content management system.
Outstanding written communications skills, including the ability to write and create marketing communications materials for a variety of uses and audiences.
Ability to plan and manage multiple projects simultaneously.
Outstanding interpersonal skills and the ability to interact with and influence diverse, high-level stakeholders.
Impeccable attention to detail.
Experience in higher education setting is preferable, but not required.
Creativity in finding new and innovative ways to think about marketing and communications for different constituents.
Ability to work effectively in an open office environment.
EQUAL OPPORTUNITY EMPLOYER: We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Harvard University is devoted to excellence in teaching, learning, and research, and to developing leaders in many disciplines who make a difference globally. The University, which is based in Cambridge and Boston, Massachusetts, has an enrollment of over 20,000 degree candidates, including undergraduate, graduate, and professional students. Harvard has more than 360,000 alumni around the world. T...he University has twelve degree-granting Schools in addition to the Radcliffe Institute for Advanced Study, offering a truly global education. Established in 1636, Harvard is the oldest institution of higher education in the United States.