Requisition # 2017-8160 Department Adv-Communications Category Communications and Public Relations Date Posted 2 weeks ago Full-Time / Part-Time Full-Time Application Deadline
Princeton University Advancement, Office of Development, works to inform, inspire, and involve Princeton's global community of alumni, parents, and friends in ways that enable the University to fulfill its mission of advancing learning through scholarship, research, and teaching to serve the nation and the world. We're seeking a Digital/Social Content Strategist - an experienced brand storyteller and visual thinker to create and manage digital and social content for the Princeton Office of Development, from initial strategy through execution. Please apply, including a cover letter with a link to an online portfolio, or to one or more examples of your work.
In addition to a primary focus on writing, this position is responsible for social channel management, content marketing, and outreach campaigns to build a digital community of advocates and advance the University's engagement, fundraising, and stewardship goals. You must be comfortable using data to inform decisions and test ideas, and should love to “go beyond the brief” to find smart and unexpected approaches to pairing words and images. This position requires an amazing writer and adept creative conceptualizer who can create integrated campaigns across many communications channels—and who plans, tracks, and documents every step of the process. The position requires the ability to make decisions and produce materials while successfully balancing deadline pressures with competing priorities and the requirements of fundraisers and donors.
The Digital/Social Content Strategist serves as a key voice of the Princeton University Advancement, Office of Development, brand on Facebook, Twitter, Instagram and other social platforms; collaborating with University partners (especially at University Communications and Alumni Affairs) to advance strategic initiatives by engaging alumni, parents, and friends. Reporting to the associate director for digital media, the digital/social content strategist will also lead content strategy for website development, creating innovative content solutions from initial strategy through post-launch.
Write and curate compelling daily content and campaigns for Princeton Development channels, including Facebook, Instagram, and Twitter. Create and curate content for content marketing program. This will encompass creative conceptualization, writing, and shooting and editing photos and short videos. Work closely with communications colleague in Annual Giving to coordinate content across social and email marketing platforms; edit content by Development Marketing and Communications colleagues. Craft persuasive and fresh digital stories and re-imagine existing web content. Brainstorm/ideate around program executions/campaigns.
Oversee organizational and strategic processes for digital content: develop and maintain editorial calendars for all channels, synthesize and report analytics/metrics, conduct web content audits, label content types, interpret user experience research, plan and execute content marketing around key fundraising initiatives.
In collaboration with key University partners as well as fundraising, stewardship, and events colleagues, grow a robust online community of key influencers/advocates for Princeton's mission and donor engagement goals, including a corps of alumni digital ambassadors. Advise colleagues on digital and social strategy. Work with web vendors as needed. Help with internal newsletter as needed.
Please include a cover letter with a link to an online portfolio, or to one or more examples of your work as part of the application process.
5 years of relevant experience, preferably in an advertising agency or nonprofit organization
Excellent writing ability and editorial skills
Portfolio of high-quality creative output, including strong examples of digital and social content creation, original creative concepting, and examples of digital/social messaging campaigns
Strong time management skills, with the ability to multitask on a demanding schedule
An ability to collaborate effectively with colleagues in the Development Office, campus partners, and alumni and donors
Strong interpersonal skills when communicating with individuals and groups
Demonstrated web content strategy experience
Simple video editing skills, including familiarity with editing programs such as Final Cut or Adobe Premiere
Familiarity with content management systems (CMS), such as Drupal and WordPress
Proficiency with Adobe Creative Suite, especially Photoshop
Knowledge of Princeton's mission and traditions
Experience with higher education
Princeton University is an Equal Opportunity/Affirmative Action Employer and all qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability status, protected veteran status, or any other characteristic protected by law. EEO IS THE LAW
Standard Weekly Hours
Eligible for Overtime
Essential Services Personnel (see policy for detail)
Princeton University requires all candidates to complete a background check successfully prior to the start of employment. The type and extent of background checks may vary depending on job requirements and/or functions.
Princeton University is a vibrant community of scholarship and learning that stands in the nation's service and in the service of all nations. Chartered in 1746, Princeton is the fourth-oldest college in the United States. Princeton is an independent, coeducational, nondenominational institution that provides undergraduate and graduate instruction in the humanities, social sciences, natural scienc...es and engineering.As a world-renowned research university, Princeton seeks to achieve the highest levels of distinction in the discovery and transmission of knowledge and understanding. At the same time, Princeton is distinctive among research universities in its commitment to undergraduate teaching.Today, more than 1,100 faculty members instruct approximately 5,200 undergraduate students and 2,600 graduate students. The University's generous financial aid program ensures that talented students from all economic backgrounds can afford a Princeton education.