Position Description: Welcome to one of the toughest and most fulfilling ways to help people, including yourself. We offer the latest tools, most intensive training program in the industry and nearly limitless opportunities for advancement. Join us and start doing your life's best work. You never thought your career could help millions of lives. Well, here you can. As a Marketing Specialist, you'll utilize innovative strategies and programs to ensure access to health care coverage for the underserved and impact millions of lives. You'll use your energetic, empathetic approach to marketing and add value to our team. Through community marketing and outreach efforts, you will have direct impact on membership growth and retention. You'll use your creativity, strategic lens and outspoken attitude to be part of an elite team to rewrite the history of UnitedHealth Group. Join us and start doing your life's best work. Primary Responsibilities: Analyze customer behavior to drive understanding of current and future customer and market needsConduct / utilize market research and competitive analyses (e.g., strength, weaknesses, strategies) to drive understanding of business requirements and development of marketing strategyAnalyze member / customer data to identify and analyze customer/market trends, themes, issues (e.g., call center data, customer survey data, functional health checks)Demonstrate understanding of applicable laws, regulations, contracts, and compliance requirements (e.g., HIPAA, Healthcare Reform / PPACA, state contracts, CMS)Define target markets or customer groups and their specific requirements (e.g., segmentation)Demonstrate understanding of applicable business strategies/goals and how they can address customer requirements and marketing effortsDemonstrate understanding of applicable products and services (e.g., features, benefits, audiences, differentiators)Develop understanding of applicable sales channels (e.g., consultants, brokers, trade groups) to drive marketing strategyPerform analysis of customer and business requirements to drive development of marketing strategies (e.g., budgets)Develop / implement long and short-term marketing strategies / goals in alignment with applicable business goals (e.g., revenue goals, membership goals, conversion metrics, campaign budgets)Develop marketing strategies that differentiate us in the marketplace and position us as market leaders (e.g., unique capabilities, networks, branding)Provide thought leadership to drive development of innovative, industry-leading marketing strategies / programs / initiatives-Influence / advocate new marketing strategies / initiatives in order to drive behavior change and meet business goalsLeverage / maximize use of new and emerging marketing distribution channels when developing marketing strategies (e.g., social media)Align marketing initiatives / campaigns with applicable business goals / objectives, as well as the needs of identified target populations / clientsDevelop and implement marketing campaign tactics (e.g., project plans, budgets, test plans, creative execution)Must be able to work Monday - Friday 8am - 5pm, with occasional nights, weekends and overtime
Required Qualifications:Bachelor's Degree (or higher) in Marketing, Communications, or Business3+ years of Health Care Marketing experienceExperience in a Health Insurance background3+ years of experience utilizing Microsoft Excel (data sorting and filtering); Microsoft Word (documentation), Microsoft PowerPoint (create presentations), and Microsoft Outlook (send, receive emails, and scheduling meetings)Must have access to reliable transportation that will enable you to travel to client and / or patient sites within a designated areaMust be able to work in the Central and Eastern portion of the State; Monday-Friday 8am-5pm; with occasional weekends and evenings; work with possible weekly scheduled adjustmentsPreferred Qualifications:Familiarity with community outreach and marketing eventsIDD (Intellectual and Developmental Disabilities) knowledge, is a plusExperience with Behavioral HealthSales Force experienceBilingual fluency in Spanish and EnglishCareers at UnitedHealthcare Community & State. Challenge brings out the best in us. It also attracts the best. That's why you'll find some of the most amazingly talented people in healthcare here. We serve the healthcare needs of low income adults and children with debilitating illnesses such as Cardiovascular Disease, Diabetes, HIV/AIDS and High-risk Pregnancy. Our holistic, outcomes-based approach considers social, behavioral, economic, physical and environmental factors. Join us. Work with proactive Healthcare, Community, and Government partners to heal healthcare and create positive change for those who need it most. This is the place to do your life's best work. Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment. Keywords: UnitedHealth Group; Marketing Specialist; Omaha, Nebraska; Excel; Word; Outlook; PowerPoint; health insurance; health care marketing; Salesforce; bilingual; Spanish
Our mission is to help people live healthier lives and to help make the health system work better for everyone.- We seek to enhance the performance of the health system and improve the overall health and well-being of the people we serve and their communities. - We work with health care professionals and other key partners to expand access to quality health care so people get the care they need... at an affordable price. - We support the physician/patient relationship and empower people with the information, guidance and tools they need to make personal health choices and decisions.