The National Turkey Federation (NTF) is seeking a full-time Digital Marketing Coordinator savvy in relating food to emerging trends, popular culture, and news. This position is for those who are captivating story-tellers and see opportunities for turkey in social media. This role is not just about Thanksgiving, but creating a defined voice for turkey year-round in the digital space. Much of the work will center on creating social media and online web content (text and visual) and monitoring for engagement, and yet require an ability to maneuver within a defined communication strategy.
Ensure NTF platforms are effective among influencers by advocating the enjoyment of turkey meat in social media spaces, monitoring posts and comments on their social media accounts, and participating in constructive engagement with users;
Develop a process of engagement to efficiently and effectively reach targeted demographics
Write/create images/schedule social media posts to multiple social channels
Monitor effective benchmarks for measuring the growth of the community, and analyze, review, and report on effectiveness of new initiatives
Remain current with ever-changing best practices within social media platforms, trends and tools
Build and maintain collaborative partnerships with affiliated organizations and stakeholders
Experience with social media platforms for a name brand
Practical understanding of animal agriculture and food production
Strong advocate for social media as a business strategy
Experience with Photoshop and/or InDesign
Demonstrated self-starter with the ability to handle multiple projects and to prioritize work assignments, meet deadlines, be flexible, and work independently in a fast-paced environment
BA/BS degree, equivalent or greater, in Communications, Public Relations, Marketing, Journalism, or a related field, preferably with studies in digital and social media.
At least two to three years of public relations and/or consumer marketing experience, including social media, and influencer marketing
Excellent verbal and written communication skills in English (additional fluency in Spanish a plus)
Previous experience posting for organizations or businesses for their social media platforms
Previous experience with design applications, media management and analytics tools
Strong strategic-thinking skills and the ability to handle and manage time constraints
Working knowledge of social media management software, such as HootSuite
Exceptional organizational skills, including the ability to cooperate with team members to proactively address many simultaneous issues by multi-tasking and prioritizing
The National Turkey Federation is the national advocate for all segments of the turkey industry, providing services and conducting activities which increase demand for its members' products by protecting and enhancing their ability to profitably provide wholesome, high-quality, nutritious products. The National Turkey Federation is an Equal Opportunity Employer. Find NTF online Facebook: Turkey. T...he Perfect Protein and Serve Turkey; Twitter: @TurkeyGal and @ServeTurkey; and Online: www.EatTurkey.org and www.ServeTurkey.org.