Responsible for assisting the Marketing department in areas of advertising, partnership solicitation, communication and support. The Marketing Manager works with Marketing leadership and advertising agencies to meet the department’s objectives and goals and builds relationships with members to implement promotions.
Essential Duties and Responsibilities:
Coordinates the execution of the annual Marketing and Communications Plan;
Manages the detail gathering for the quarterly board updates;
Acts as the point person for advertising agencies regarding all day-to-day advertising activities;
Serves as coordinator for the implementation of leisure, trade, multicultural (primary focus on African American and Hispanic travelers), LGBTQ and international campaigns;
Works with the Membership department to implement seasonal campaigns, including but not limited to hotel packages, #MyBmore re-engagement, Beverage Passports, Family Passes, the production of the VIP Pass and participation in the Deals and Discounts section of the website and other promotions;
Manages, with support from the Marketing & Community Engagement Coordinator, special events to include but not limited to Legends & Legacies Jubilee Event, Baltimore Reunion Expo and #MyBmore re-engagement events;
Coordinates media promotions in key feeder markets, including the negotiation of comp rooms, meals, and transportation and attractions tickets;
Develops relationships with members to support promotions and works to gather information from emails, memoranda, letters and telephone solicitation. Communicates with members monthly to solicit hotel packages for inclusion on Baltimore.org and for specific promotions;
Coordinates the information gathering, copywriting, proofreading and imagery for event-oriented advertising and promotion, including advertising, web content and collateral materials;
Serves as traffic manager to ensure that projects are on time and on budget;
Provides information to the Communications team to assist in publicizing campaigns and promotions;
Complies with Company policies and procedures;
Any other duties as assigned by the Vice President of Marketing and Community Affairs.
Bachelor’s degree in Marketing or related field and 3+ years’ experience in marketing and/or advertising; or equivalent combination of education and experience. Advertising agency experience with diverse responsibilities a plus;
Must have excellent verbal and written communication skills;
Must be able to work independently in a fast-paced environment with the ability to receive instructions, prioritize and manage multiple assignments;
Computer proficiency with Microsoft Office and Content Management Systems (CMS);
Positive attitude, dependability and professionalism are a must;
Visit Baltimore generates economic benefits for Baltimore City through the attraction of convention, group and leisure visitors, and works to provide a positive experience for all guests.
Visit Baltimore is the official destination marketing organization (DMO) for Baltimore. Established in 1982, we are a 501(c)(6) not-for-profit corporation.