§ Lead a team of country based field marketing resources to execute the annual commercial marketing plan which supports strategy implementation of Corporate, SBU / Industries / OEM team through portfolio and solutions marketing programs
§ Generate leads by activating AP and global inbound/outbound marketing campaigns, developing local campaigns to address short / medium term sales needs, and events.
§ Execute local events and webinars
§ Monitor and control the implementation of the marketing plan and ensure budget (OPEX & Capex) control. Track the performance and results of all marketing events / campaigns defined in the annual commercial plan
§ Drive the company brand awareness, key message and thought leadership promotion
§ Develop customer success stories
§ Work closely with Country Sales Management team / BU team to understand short term needs (business recovery) and opportunities (share of customer wallet / attachment), and then develop/deliver targeted campaigns.
§ Working with AP Sales enablement team to select and implement appropriate existing sales training initiatives for In-Country resources.
Internal Number: 2532049
About Rockwell Automation
When you choose Rockwell Automation, you join countless talented employees who have helped us establish our leadership position in the automation industry over the past century.
You join a diverse, inclusive and global community with a passion for innovation. A place where you can partner with great minds and inspiring people. And a corporation backed by the financial strength that drives growth – and career opportunities.
As much as we focus on our customers, we know our employees are key to our success and future. Helping you develop a rewarding career is a top priority. Because when you succeed, we succeed.