Director of Master's and Executive Education Recruitment Marketing and Communication
University of Chicago
March 2, 2018
Location: Hyde Park Campus
*Please read the following job description thoroughly. Applicants must submit all the required documents to be considered further for this position.
Reporting to the Senior Director of Admissions for Masterâ™s and Executive Education, the Director of Masterâ™s and Executive Education Recruitment Marketing & Communications will lead the marketing of UChicago masterâ™s and executive education programs including planning, strategy, brand development, creative development, content development, and social media. The director will be charged to help attract a high-quality pool of prospective students in collaboration with the divisions, schools, and academic programs, and to hit or surpass the programsâ™ enrollment targets for masterâ™s degree and non-degree programs.
The director will be skilled at inquiry generation, enrollment marketing, and developing messaging and branding to increase program value to prospects. In collaboration with the divisional/school and departmental/program admissions teams, the director will develop strategies to help improve conversion across the applicant life cycle. The director will build an internal marketing team and manage external agency partners to enhance the awareness of UChicagoâ™s masterâ™s and non-degree programs with prospective students.
Enhance the awareness of UChicago masterâ™s and non-degree programs nationally and internationally
Optimize marketing budget based on return-on-investment, launch paid search engine marketing, social and third-party media
Lead the development of digital and print content to market and promote masterâ™s and non-degree programs
Identify the prospective masterâ™s student and executive education applicant life-cycle and develop segmentation strategies to optimize this cycle
Improve user engagement and satisfaction with webpages and landing pages to enhance conversion across the applicant life-cycle.
Develop a marketing analytical eco-system to support enrollment goals
Increase inquiries and improve conversion with optimal lead forms, lead scoring, behavior site tracking
Provide competitive analysis and benchmark marketing initiatives against best-practices in higher education
Develop and brand recruitment events and information sessions to improve conversion
Lead search engine optimization, marketing, and re-targeting
Collaborate with division and school admissions teams, departmental and program leadership, and other campus partners including UChicagoGRAD, the Graham School, the Office of International Affairs, and Alumni Relations and Development to develop marketing and communications materials to support masterâ™s, PhD and executive education recruitment as well as recruitment, graduate alumni engagement, and graduate career and employer relations efforts
Build and supervise a marketing and communications team
Guide and manage the day-to-day administrative processes of the marketing and communications team
Lead and coach members of the marketing team, helping them advance while hitting enrollment targets and improving net tuition revenue
Establish and maintain relationships with the recruitment team
Skills and Competencies:
Superior organizational skills required; ability to identify priorities, multi-task, and consistently meet deadlines required
Proven ability to manage internal working relationships and interact and communicate with discretion, clarity, tact, and courtesy required
Professional demeanor, discretion, and a customer service-oriented approach to the job required
Excellent written and verbal communication skills
Ability to work well under pressure; ability to work independently as well as to be a flexible team player
Skilled at marketing analytics and best practices in social media
Education and Experience:
Masterâ™s Degree required
Minimum of 7 years of marketing experience preferably in higher education
Minimum of 3 years of experience managing a team
Experience managing a marketing or advertising budget of $1M or more
Experience marketing to international students preferred
Familiarity with higher education environment and knowledge of the University of Chicagoâ™s unique culture preferred
(Note: When applying, all required documents MUST be uploaded under resume/CV section of the application)
The University of Chicago is an Affirmative Action/Equal Opportunity/Disabled/Veterans Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national or ethnic origin, age, status as an individual with a disability, protected veteran status, genetic information, or other protected classes under the law. For additional information please see the University's Notice of Nondiscrimination.
Staff Job seekers in need of a reasonable accommodation to complete the application process should call 773-702-5800 or submit a request via the Applicant Inquiry Form.
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Internal Number: JR00660
About University of Chicago
One of the world's premier academic and research institutions, the University of Chicago has driven new ways of thinking since our 1890 founding. Today, UChicago is an intellectual destination that draws inspired scholars to our Hyde Park and international campuses, keeping UChicago at the nexus of ideas that challenge and change the world.