Director of Marketing Strategy, Branding & Communications
March 5, 2018
Full Time - Administration
4 Year Degree
The Gunnery seeks a strategic, forward-thinking, marketing and engagement professional to apply for the position of Director of Marketing Strategy, Branding & Communications. This senior leadership position has oversight of the following essential areas:
marketing strategy - direction, timing, tactics and implementation
brand management - building, shaping, protecting and advancing institutional brand
communications - development and delivery of content integrated across all channels to engage target audiences; print, digital, web, social; internal and external
media, public and community relations
outside marketing and communications services and vendors
budget planning, managing and negotiating for most effective ROI
analytics, metrics and reporting
The ideal candidate is an accomplished and innovative manager who will lead the school’s marketing and communications program. This is a highly visible position charged with thinking strategically, and acting collaboratively and tactically to develop and execute all marketing and communications initiatives.
Anticipated start date: June 2018
The director reports to and functions as a strategic partner of the Head of School and works collaboratively with the school’s senior administrative team - the “Core Council.” In addition to managing the standard “4 Ps of marketing”, he/she will set and advance the department’s priorities to support goals of the “5 Rs of school marketing” - reputation, recruiting, retention, relationships and revenue. Doing this successfully will require pro-active leadership of and coordination with the marketing and engagement strategies of the Admissions and Alumni & Development offices of the school.
As supervisor of two assistant directors of communications, he/she will set priorities and manage the school’s investment (time, effort and budget) in the marketing program, and inspire the department to work collaboratively, skillfully and effectively to serve the school’s mission. He/she will help define and achieve the communications goals of departments served.
Working closely with and managing an outside agency, the director will develop an integrated content strategy to elevate the visibility and reputation of the school, addressing immediate, annual and long-term marketing and communications objectives, plans consistent with the school's strategic plan, enrollment management plan and fundraising goals. He/she will immediately take the lead on this comprehensive branding initiative, collaborating with the agency on implementation of a multi-year plan, ensuring all phases are successfully developed, integrated across all school messaging, monitored, evaluated and adjusted.
Other responsibilities and duties of the director and the Marketing & Communications Office include:
Planning the design, content, production and distribution of all print and electronic materials and information, including the school’s website, social and digital media presence, e-communications and digital marketing.
Setting and supporting the communications priorities of the Admissions Office and enrollment management strategies as they relate to the admissions cycle and communications funnel, through coordinated, intentional, authentic and goals-based tools and tactics.
Supporting the Alumni & Development Office through coordinated, intentional, authentic and goals-based marketing strategies, tools and tactics that impact annual fund work, campaigns, and major projects.
Leading the internal Advancement Team (comprised of the marketing, admissions, alumni and development directors, and the Head of School), meeting on a regular basis to collaborate on advancement goals, tactics and events.
Initiating and overseeing market research, utilizing data to drive and improve marketing strategy.
Working with and supporting various committees of the Board of Trustees, including the Enrollment Management Task Force.
Overseeing the efficient operation of the marketing department to ensure consistent, quality service to in-house “clients,” setting and ensuring professional standards of performance.
Designing, writing and assisting with internal communications, such as messages from the Head of School, Dean of Students, Business Office and other key areas.
Understanding, evaluating and deploying appropriate tactics and resources of TABS/NABI. *
Maintaining relationships with outside vendors for website services, photography, graphic design, printing and other external resources and consultants.
Refining and maintaining editorial and graphic standards across school communications for branding reputation and integrity, as well as trademark protection.
Managing and supporting others with communications related to school issues, crisis situations and emergencies. Serve on the Emergency Response Team.
Managing the department’s budgets in order to maximize the effectiveness of all communications. This includes advising other departments on communications expenditures and putting out to bid (on a regular basis) production of materials and services of outside vendors.
Helping to craft and manage all messaging in the media, coordinating publicity, advertising and public relations. Serve as the school’s spokesperson if so designated.
Informing members of the faculty, staff and board of trustees on marketing initiatives and tactics, keeping the organization up to date on the work of the department.
Being engaged in the life of the school with the goal of staying well-informed so all facets of the school can be authentically and effectively promoted.
Assist in representing the school in local outreach activities and events, and identify opportunities, as appropriate.
Engaging in state, regional and national activities related to marketing independent schools, and other professional priorities, keeping abreast of current trends.
Bachelor’s degree in marketing, communications or a related field, and at least seven years of increasingly responsible management experience coupled with relevant work experience with institutional strategic communications, marketing and brand management.
Demonstrated project management skills; highly proficient in the use of technology with thorough understanding of digital media tools, integrated media campaigns, social media and website design.
Must have acute attention to detail combined with the ability to prioritize and manage multiple tasks simultaneously in a deadline-driven environment.
Other qualities and experience we seek include:
Demonstrated success serving as a chief marketing officer, or chief communications officer in an education, non-profit or related environment.
Successful experience in building, shaping, protecting, and promoting an institutional brand.
Technical skills that support the essential job duties and responsibilities as described above.
Proven track record as an independent and goal-oriented manager with a dedication to meeting deadlines and high standards of performance.
Successful experience with an integrated strategic vision for Alumni & Development and Admissions marketing and recruitment efforts, and with leveraging CRM data and marketing automation to maximize resources and increase impact.
Experience in and understanding of technology and current tools to support content creation and distribution, including publishing, graphic design, digital photography, video production, and content management.
The ability to meaningfully contribute to and provide leadership within the Core Council.
Knowledge of and experience in social media platforms, and employing their respective capabilities to meet defined goals. Excellent grasp of and appetite for all things digital.
Thorough understanding of compelling and effective website design, content management and maintenance (Blackbaud/WhippleHill preferred but not required).
Proven project management and organizational skills, including ability to navigate complex projects from concept to completion on a timely basis within budget, and respond quickly and effectively in times of high stress and shifting priorities, keeping others on track as well.
Strong interpersonal skills with the ability to build positive relationships with stakeholders and colleagues at all levels; the ability to work collaboratively and proactively.
Outstanding interpersonal and communication skills; demonstrated writing, editing, and proofreading skills and the ability to communicate and work effectively with a variety of members of the community, including faculty, staff, trustees, alumni, parents and students.
Experience in Adobe products, Microsoft Office suite, and Google platforms (Drive, Docs, Calendar, Gmail); ability to learn new tools, software and web-based systems.
Knowledge of and/or experience working for boarding schools, independent schools and/or higher education, preferred but not required. A sophisticated understanding of the complexities of an independent boarding/day school is desired.
A healthy dose of humor and appreciation of fun, even if not explicitly funny. (Self-important people need not apply.)
You also need to care about who Mr. and Mrs. Gunn were and believe that they were on to something special when they started the school.
Additional Salary Information: The Gunnery offers an attractive compensation package that includes a salary commensurate with experience, medical and dental insurance, and retirement plan contributions. Professional development is also strongly encouraged and supported. School housing is not provided.
Full-time, 12-month position. Offer of employment will be contingent upon a successful background check.
For the outdoor enthusiast seeking access to a beautiful area and looking to be a part of a respected institution, this opportunity could be exactly what you have been looking for.
To Apply, in confidence: Interested candidates must provide a resume (PDF), salary history and requirements, possible start date (availability), and contact information for at least three references. Please note any need for confidentiality as it relates to a current position.