The Digital Marketing Specialist is the primary project manager for the firm’s public websites, overseeing day-to-day administration, technical fixes, and strategic improvements. This role collaborates with third-party vendors, lawyers, Business Development and Information Systems Department to plan, execute, evaluate and continuously improve digital initiatives.
Plan and execute high-level strategy for www.davispolk.com and careers.davispolk.com.
Manage ongoing relationship with external vendors (website developers and website host). Set priorities and goals while maintaining an active pipeline of bug fixes, security updates and enhancement requests.
Research, plan, test and launch new website features that further firm strategic goals and KPIs.
Monitor, troubleshoot, document and improve daily processes such as content updates and data feeds.
Maintain and optimize the firm’s Google Analytics account while regularly producing actionable reports. Actively review and resolve issues in Google Webmaster Tools.
Plan and execute firm webcasts, including invitation campaigns, logistical planning with lawyers and A/V and analytics reporting.
Provide strategic support for firm blogs, including backend administration, user training and analytics reporting.
Provide regular digital marketing training/refresher sessions to colleagues in the Business Development Department.
Prepare and present reports for firm leadership and key stakeholders, showcasing digital communications statistics while sharing plans for improvement.
Function as a strategic partner to lawyers and administrative departments. Provide structure, guidance and creativity while crafting a multi-channel campaign. Assess needs and opportunities, while also setting goals, tracking progress and focusing on ROI.
Serve as primary project manager for future redesign and rebuild of www.davispolk.com.
Regularly assess website and other marketing technology needs, through competitive research and attendance at educational seminars/conferences.
Strong experience with Drupal; working knowledge of HTML and CSS
Familiarity with website best practices, including browser/device testing, SEO, SEM, UX, accessibility, mobile optimization, landing page and user funnel optimization, etc.
Previous experience with ESP/CRM integrations and SSL certificates preferred
Previous experience with email marketing, CRM and WordPress software preferred
Exemplary written and verbal communication skills
Excellent time-management skills, with a proactive approach to anticipating obstacles and meeting deadlines
Keen interest in leveraging technology to increase efficiencies and continuously improve user experiences
5-8 years' experience in a professional services environment (law firm experience preferred)
About Davis Polk & Wardwell, LLP
Davis Polk & Wardwell LLP (including its associated entities) is a global law firm with more than 900 lawyers in offices in New York, Northern California, Washington DC, São Paulo, London, Paris, Madrid, Hong Kong, Beijing and Tokyo. For more than 165 years, the firm has advised industry-leading companies and global financial institutions on their most challenging legal and business matters. Our firm is ranked among the world’s preeminent law firms across the entire range of its practice and our lawyers are ranked in the top tier of their respective fields. Our non-legal professional staff share the same commitment to excellence and client service that has long been the hallmark of our firm.