Director, Marketing
The Port Authority of New York & New Jersey
Mission Statement Meet the critical transportation infrastructure needs of the bi-state region’s people, businesses, and visitors by providing the highest quality and most efficient transportation and port commerce facilities and services to move people and goods within the region, provide access to the nation and the world, and promote the region’s economic development. Background The Port Authority of New York & New Jersey builds, operates, and maintains critical transportation and trade assets. Its network of aviation, rail, surface transportation and seaport facilities annually moves tens of millions of people, transports vital cargo and powers the region’s economy. The Port Authority also owns and manages the 16-acre World Trade Center site, home to the iconic One World Trade Center. Marketing Department Our vision is a Marketing Department that develops a new kind of relationship between the Port Authority’s core brands and the customers they serve through authentic engagement and dynamic storytelling across channels to earn their trust. Functional Oversight Reporting to the Chief Communications Officer, the Director of Marketing will play a critical role in establishing and executing a creative vision to reinvent how the Port Authority engages with the hundreds of millions customers who use and rely upon the Port Authority’s facilities and services to get to where they need to go. This is a leadership role with responsibility for creating strategy and driving execution to reimagine a “customer service first” model through all business lines: Aviation, PATH, Port and Tunnels, Bridges and Terminals. As a member of the new leadership at the Port Authority, the Director of Marketing will be part of the transformation team building a “best in class” organization. S/he will oversee programs focused on branding and external communications in support of customer experience and department business goals, and will be critical in thinking through the evolution of the Port Authority’s corporate brand. At a time of exciting change and innovation within the Port Authority, the Director of Marketing will be expected to deliver against four key pillars of focus: overall voice, agility, anticipation and dynamism. Working closely with the Chief Communications Officer and leading the marketing team, s/he will transform the marketing function from one of execution to one of brand systems and strategy. The Director of Marketing will guide department staff on creation and delivery of specific marketing products, including advertising campaigns, digital elements, social media content, collateral materials, event planning, and audio-visual support and other marketing deliverables. This position is also responsible for oversite of external vendors including agencies and creative talent. Key Responsibilities:
Position Requirements:
Qualified candidates should send all materials to Chaloner Associates via Amy Segelin (amy@chaloner.com).
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