Mission Statement

Meet the critical transportation infrastructure needs of the bi-state region’s people, businesses, and visitors by providing the highest quality and most efficient transportation and port commerce facilities and services to move people and goods within the region, provide access to the nation and the world, and promote the region’s economic development.

Background

The Port Authority of New York & New Jersey builds, operates, and maintains critical transportation and trade assets. Its network of aviation, rail, surface transportation and seaport facilities annually moves tens of millions of people, transports vital cargo and powers the region’s economy. The Port Authority also owns and manages the 16-acre World Trade Center site, home to the iconic One World Trade Center.

Marketing Department

Our vision is a Marketing Department that develops a new kind of relationship between the Port Authority’s core brands and the customers they serve through authentic engagement and dynamic storytelling across channels to earn their trust.

Functional Oversight

Reporting to the Chief Communications Officer, the Director of Marketing will play a critical role in establishing and executing a creative vision to reinvent how the Port Authority engages with the hundreds of millions customers who use and rely upon the Port Authority’s facilities and services to get to where they need to go. This is a leadership role with responsibility for creating strategy and driving execution to reimagine a “customer service first” model through all business lines: Aviation, PATH, Port and Tunnels, Bridges and Terminals. As a member of the new leadership at the Port Authority, the Director of Marketing will be part of the transformation team building a “best in class” organization.

S/he will oversee programs focused on branding and external communications in support of customer experience and department business goals, and will be critical in thinking through the evolution of the Port Authority’s corporate brand. At a time of exciting change and innovation within the Port Authority, the Director of Marketing will be expected to deliver against four key pillars of focus: overall voice, agility, anticipation and dynamism. Working closely with the Chief Communications Officer and leading the marketing team, s/he will transform the marketing function from one of execution to one of brand systems and strategy.

The Director of Marketing will guide department staff on creation and delivery of specific marketing products, including advertising campaigns, digital elements, social media content, collateral materials, event planning, and audio-visual support and other marketing deliverables. This position is also responsible for oversite of external vendors including agencies and creative talent.

Key Responsibilities:

• Provide strategic, creative and inspiring direction for the Port Authority’s overall marketing/communications, marketing services and customer experience efforts.
• Working closely with the CCO, redefine and build a true corporate communications/marketing function for the Port Authority.
• Provide strategic planning and execution for the Port Authority’s brand management, both at the corporate level and line department level.
• Build relationships and consult with executive staff and other public affairs directors to formulate programs and policies affecting the Port Authority’s branding and positioning for each of its line businesses and its overall corporate brand with a “customer service first” theme.
• Work with individual marketing communications and marketing services managers to develop strategies with detailed and actionable work plans.
• Develop and oversee the execution of overarching social media strategy for the organization including for the brands of distinct business lines and recommended resourcing structure.
• Overall management responsibility for the department, including personnel and budget (23-person department with a $9 million budget) and external marketing vendors including agencies.
• Oversee the Port Authority’s Special Events Unit, which plans and executes a broad variety of events and event support for all Port Authority business lines and staff departments.
• Oversee the Port Authority’s Media Support Services (Audio-Visual) Unit, which provides a variety of audio-visual services that support Public Affairs initiatives as well as the needs of all line businesses and staff departments.

Position Requirements:

• A Bachelor’s degree in communications, marketing, journalism or related field is required. Master’s degree in a related field is preferred.
• At least 10 years of management/supervisory experience in marketing/ communications, corporate communications, creative direction or customer experience (preferably a combination thereof).
• Demonstrated strategic marketing knowledge/experience.
• Demonstrated brand management experience.
• Proven change management experience.
• History of marketing in a customer experience environment.
• Preferred: experience in a core Port Authority business: aviation, transport, infrastructure or holding company model organization.
• An agile and creative professional mindset.
• Knowledge of/experience with client-side ad agency management, paid media markets, and media buying strategies and practices.
• Demonstrated knowledge of the New York/New Jersey media environment, particularly newspaper and radio markets, is a plus.
• Knowledge of digital media buying strategies and practices. Experience in overseeing digital and paid social advertising efforts.
• Experience in developing social media strategies and/or execution of social media messaging.
• Experience with online content marketing and email marketing.
• Knowledge of/experience with events planning and management, including press events.
• Knowledge of/experience with supervision of graphic design and audio-visual services, including digital photography, video, sound, and webcasting; strong background in graphic design/art direction is preferred.

 Qualified candidates should send all materials to Chaloner Associates via Amy Segelin (amy@chaloner.com).