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Brand Marketing Manager

The Wellington School

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Details
Posted:
March 28, 2018
Location:
Upper Arlington, Ohio
mapContent
Salary:
Type:
Full Time - Faculty
Preferred Education:
4 Year Degree

The Wellington School is accepting applications for the position of Brand Marketing Manager.

 

Summary

The Brand Marketing Manager possesses a passion for creative problem solving while holding the belief that diversity and inclusivity make us stronger as a Wellington community. This individual is passionate about joining a dynamic team with a future-forward vision for The Wellington School.

 

This person will effectively coordinate and implement a strategic approach to brand marketing on behalf of The Wellington School with a wide range of key constituencies – students, faculty, alumni, parents, employers, business administration and other friends of The Wellington School.

 

The Brand Marketing Manager will interpret and analyze data (on students, engagement activities, campaigns etc.) and create reports to assist in decisions regarding programming, marketing and overall effectiveness.

 

Essential Job Functions

  • Ensure congruence of all projects with The Wellington School brand strategy.
  • Create, curate, and manage marketing content relevant to reaching our community members, ensuring that messages are supportive of and consistent with marketing strategies.
  • Develop and execute Digital and Social Media Marketing strategies.
  • Develop and deploy content via LinkedIn, Twitter, Facebook, and Instagram.
  • Coordinate email campaigns.
  • Monitor effectiveness of marketing campaigns and online activities.
  • Build a team of student “Digital Ambassadors” to build engagement with all constituencies.
  • Design and create data reports for leadership team.
  • Perform event marketing duties including the planning and coordination of all logistical aspects of each event, including signage, facility set-up, vendor involvement, printed materials, and all day-of-event activities.
  • Assist team members with day to day marketing tasks and coordinating marketing projects and activities as requested.
  • Organize the production of branded items and print pieces.

 

Education and Experience

  • Proven work experience as a Project and/or Marketing Manager
  • Strong understanding of current online marketing concepts, strategies, and best practices
  • Experience in ecommerce, SEO, PPC, email marketing, and social media
  • Background in CRM or content marketing platforms desirable
  • Technical knowledge of web publishing on platforms such as WordPress and MailChimp
  • Proven ability to track website performance and optimize spend
  • Strong interpersonal skills
  • Ability to manage multiple projects and meet tight deadlines
  • Excellent time-management and organizational skills
  • Agency management experience preferred
  • Bachelor’s degree in marketing or related field

 

Minimum Qualifications

  • A bachelor’s degree and minimum of 3-5 years of professional experience
  • Possess knowledge and experience in marketing
  • Ability to work seamlessly from the creative side of marketing to the analytical side of data
  • Display in-depth knowledge and understanding of Social Media platforms, their respective participants (Facebook, Twitter, YouTube, Instagram, Pinterest etc.) and how platforms are best deployed in relevant scenarios
  • Evidence of event set up and management experience
  • Ability to guide co-workers when necessary (e.g. content development, creation and editing of content, online reputation management)
  • Ability to effectively communicate information and ideas in writing
  • Evidence of achievement in a team culture
  • Available to work some evenings and weekends

 Other Requirements

  • Excellent written English and verbal communication skills
  • Proficiency with Microsoft Office
  • Manage challenging situations and communicate with internal stakeholders
  • Strong attention to detail
  • Capable of independent and strategic thinking
  • Engaged, flexible, motivated and success driven

Qualified candidates should submit materials by April 13 to Danielle Turkovich, director of marketing and communications, at turkovich@wellington.org. All candidates should include:

We believe every person plays a role in making Wellington a diverse, equitable, and inclusive place to learn, teach, and work. We seek to attract culturally and academically diverse faculty and staff who thrive on being engaged participants in our vibrant, innovative educational community. We embrace diversity and do not discriminate on the basis of race, color, religion, gender, disability, sexual orientation, age, or national or ethnic origin in the administration of our admission policies, financial aid, or employment. 

About The Wellington School
The Wellington School guides all children to discover and cultivate their inherent genius in every dimension of life--intellectual, social, emotional, aesthetic and physical–by establishing a diverse, inclusive and safe environment that fosters educational excellence, prioritizes deep individual inquiry, ignites curiosity and creativity, promotes social responsibility and prepares students to lead in an evolving global community.
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