The Marketing Manager is responsible for writing, editing, proofreading, distributing, and tracking regular marketing content produced by MCI USA on behalf of its clients. Duties include creating and sharing content on a variety of channels to raise brand awareness, and ensuring member/customer engagement, brand consistency, and a positive customer experience.
Individual must possess stellar written skills, be confident interacting with senior-level executives, and be efficient and effective in a fast-paced environment with multiple deadlines on a variety of projects. Additional requirements include writing and/or editing experience; rigorous attention to detail; the ability to work autonomously; outstanding organizational, communication and collaborative skills; and a proven sense of initiative and ownership.
Draft, edit, and proof MCI USA client print and electronic marketing communications, including newsletters, brochures, social media posts, membership collateral, and special event promotions.
Disseminate email communications and track results.
Work with MCI USA clients to establish and maintain marketing/content calendars and meet deadlines.
Manage incoming client communications and marketing projects to package in a cohesive manner for creative department.
Expand reach of marketing and communications initiatives through social media and provide analytics to leadership teams upon request.
Support membership recruitment, retention and engagement as follows: Develop/assist with appropriate promotion/communication messages for targeted membership segments; In concert with Membership team, assist with membership marketing campaign development (engagement, recruitment, and retention); Serve as assistant community manager (Higher Logic communities), including website updates, content marketing, and content development
Support professional development activities as follows: Develop email communications surrounding professional development activities, including annual conference; Assist with appropriate promotion/communication messages for targeted market segments; Assist with marketing campaign development
Update website content as provided by volunteer leaders and staff.
Stay current to innovative tools & strategies to maximize communication’s reach.
Cross-train with key clients on web platforms to ensure posting of emergent content as needed.
Other duties as assigned.
The Marketing Manager has no direct financial supervisory responsibility or authority, but does have fiscal duties related to soliciting and receiving bids, processing invoices, and operating within established budgetary parameters.
Complete MCI USA timesheets
Serve on appropriate MCI USA Matrix Management Teams; and
Function as a MCI USA Team Member in accordance with MCI USA’s corporate vision and guiding principles.
For consideration, e-mail your cover letter, resume and salary requirements (absolutely required) to the listed address. MCI USA is an Equal Opportunity Employer.
Candidates must be authorized to work in the United States for any employer without sponsorship.
Educational & Technical Requirements
A Bachelor’s Degree is required (Master’s encouraged), along with a minimum of 2-3 years of professional experience. Open source content management systems experience such as WordPress is a plus.
About MCI USA
MCI USA’s Association Management & Consulting business unit (formerly Coulter) is one of fewer than 10 companies worldwide that earned dual Charter Accreditation from the Association Management Company Institute (AMCi), and the American Society of Association Executives.
For more than 25 years we have accepted the challenge of transforming its high-profile national and international nonprofit clients from good to great.
From increasing membership, conference attendees and sponsorship revenues to driving digital innovation or simply finding answers to an operational challenge, our experts can help you meet key long- and short-term objectives.
We tailor our solutions to your specific challenges and opportunities, researching new market opportunities and designing business and product strategies to help you gain entry into new markets and grow sustainably.
Partnering with offices in 60+ cities around the globe, our association teams are constantly identifying, developing and sharing solutions to help you tackle the global trends affecting associations.
Our research helps you to stay ahead of the game, ensuring that your value proposition is unique, meets the concrete needs of current and potential members and advances your association's mission.