BASIC FUNCTION: The Marketing Associate conceptualizes, writes and develops marketing materials including brochures, emails, print and digital advertising, social posts, sell sheets, procedural information, web copy and more under tight deadlines and across multiple channels. A core function of the position is to successfully promote clinical education opportunities, research programs, health policy initiatives and other member benefit programs to plastic surgeons. As part of the development process, the Marketing Associate collaborates with graphic designers and digital marketing/social media professionals across the organization.
The Marketing Associate will create and manage marketing plans to support all of the programs in the business lines represented. The associate will conceptualize innovative marketing campaigns and write and edit marketing copy to promote programs and products. The associate will solicit input and obtain final content approval for campaigns from key stakeholders.
The candidate must possess or be able to:
Write and edit clear, lively copy for a variety of media and audiences.
Create integrated marketing plans.
Write engaging marketing copy under tight timelines and word count restrictions.
Work independently and as part of a team.
Maintain/establish style and branding guidelines.
Manage and prioritize multiple projects under tight deadlines.
Manage the project activity and foster collaboration of an interdisciplinary team of communications staff as well as external stakeholders.
Develop and maintain detailed project plans that include tasks, milestones, dependencies, resources, and risks.
Accurately proofread copy.
Evaluate effectiveness of marketing campaigns using analytics and other methods.
Perform routine administrative tasks in support of the marketing team as needed.
Experience: 3-5 years of experience in writing-intensive roles in in a fast-paced, deadline-driven environment related to marketing or advertising. Strong skills in copyediting, proofreading, and writing required. Knowledge of health care industry is beneficial, and a willingness to and aptitude for learning more is vital. Experience in SharePoint, Aptify, SharpSpring, Salesforce or other customer-management system is also helpful.
Other duties as assigned
Outstanding writing, editing and proofreading skills
Strong project management skills working with multiple groups to gain buy-in and approvals
Experience budgeting and creating marketing and communications plans
Flexible and adaptive to changing priorities
Strong time-management skills
SEO copywriting experience
Experience with email campaign coordination and execution using marketing automation or email marketing tools.
Digital marketing analysis
Working knowledge of the marketing communication process – research, planning, promotion and evaluation
Working knowledge of content management systems (CMS) and mid-level HTML, social media. Familiarity with AP Stylebook and/or Chicago Manual of Style are also required.
Ability to build and maintain productive relationships with peers and cross-functional teams
Ability to organize and prioritize workload to meet deadlines
About American Society of Plastic Surgeons
The American Society of Plastic Surgeons (ASPS), established in 1931, is the largest plastic surgery specialty organization in the world and is a specialty that has thrived on innovation - continues to push ahead with new clinical breakthroughs, refining current techniques and discovering new ones. The future of plastic surgery continues to unfold, with the promise of amazing new things to come, in the humanitarian pursuit to help patients look and feel their best!
ASPS is conveniently located in northwest suburban Chicago (Arlington Heights), close to O’Hare Airport and just off the Northwest Tollway (Arlington Hts Road Exit).