Director of Marketing and Communications-School of Public Health (Job ID #95568)
University of Illinois at Chicago (UIC)
June 13, 2018
Full Time - Experienced
4 Year Degree
Director of Marketing and Communications (Job ID #95568) School of Public Health
Description: The University of Illinois at Chicago (UIC) School of Public Health is a dynamic and diverse community of faculty, staff, alumni and students who are passionate about and dedicated to making the world a healthier place for all. As the only accredited School of Public Health in the state of Illinois, the School's three main pillars are addressing the social determinants of health, health equity, and global health. Just as the School plays an essential role in preparing students for leadership positions in public health practice, research, and education, the Director of Marketing and Communications plays an important role in informing the public about activities and accomplishments of the School's faculty, staff, and students. By developing and promoting public understanding and awareness of the School, the Director of Marketing and Communications is essential to the success of the School.
UIC is the largest public research university in the Chicago area with more than 30,000 students and 12,000 faculty and staff, 15 colleges and the state's major public medical center. As one of the top five most diverse campuses in the nation, UIC is a national leader among urban, public higher education institutions in providing access to underrepresented students. UIC is focused on eliminating disparities in health, education and economic opportunity. Community engagement is a centerpiece of UIC's urban mission. Faculty, students and staff in every college work with neighborhood, foundation and government partners on a wide range of projects to improve the quality of life in metropolitan areas around the world.
Founded in 1970, the mission of the School of Public Health is to protect and improve the health and well-being of people throughout the world. The School offers degree, certificate and non-degree continuing education programs across four academic areas: Community Health Sciences, Epidemiology and Biostatistics, Health Policy and Administration, and Environmental and Occupational Health Sciences. The School's vision is to be a leader among academic institutions improving public health through engaged partnerships in teaching, research and service.
The University of Illinois at Chicago invites applications for the position of Director of Marketing and Communications for the School of Public Health. The Director of Marketing and Communications is responsible for creating and implementing the overall marketing and communication strategy for the School. Job responsibilities include creating communication tools, mechanisms and strategies that enhance and increase student and faculty recruitment. She/he will provide leadership and oversight for the development, implementation, and evaluation of a strategic communications, marketing, and public relations program that will strengthen the reputation and identity of the School in the state, region, and nation. The strongest candidate for this position will be able to differentiate marketing and communications strategies for the School's various constituents, including enrolled and prospective students, faculty, staff, alumni, external partners, donors, and the general public. She/he will work closely with international, national, regional and local media, as well as campus and university Marketing and Public Relations staff, to promote the School's strengths' in teaching, research, and service.
Formulate and develop a comprehensive marketing and communications strategy and plan, providing ongoing, consistent and coordinated communications support for recruitment and public relations.
Generate and oversee the School of Public Health website and social media content, identifying strategies and best practices for increasing traffic and engaging targeted audiences.
Coordinate, create, write and edit publications, web, social media and multimedia materials, and marketing materials for student and faculty recruitment.
Ensure quality and consistency of messages and appearance through a variety of channels including: e-communications, web strategies, social media and student and faculty recruitment materials.
Responsible for publicity and public relations to build brand recognition and increase student enrollment, and general public recognition and goodwill. Develop and coordinate principal media strategy and tactics.
Develop new ideas and initiatives to recognize and promote UIC School of Public Health faculty, staff, and students.
A minimum of a Bachelor's Degree in Journalism, Communications, Marketing, English, Political Science or related field required. Master's Degree preferred in a related field.
Minimum of 7 years of progressive experience in communications, marketing, branding, public relations or a related field required.
Excellent communication, presentation, organization and computer/pc skills are required, along with proficiency in Microsoft Office to include: Outlook, Word, PowerPoint and Excel, along with other related software such as Adobe and Illustrator.
Knowledge of the various techniques for successfully disseminating information to the public and targeted audiences through various channels of communication including: print, web, email, social media.
Experience in editing and analyzing the materials prepared by others to ensure they are consistent in communicating the University's message.
Prior experience in a large complex higher education or health care organization preferred.
FOIA (Freedom of Information Act) training preferred.
Management of staff and leadership skills preferred.
The University of Illinois at Chicago is an Equal Opportunity, Affirmative Action employer. Minorities, women, veterans and individuals with disabilities are encouraged to apply.
The University of Illinois may conduct background checks on all job candidates upon acceptance of a contingent offer. Background checks will be performed in compliance with the Fair Credit Reporting Act.