Primary role objectives: Content and Digital Marketing specialist for CBRE's Americas business is responsible for executing on the company's strategy to develop and distribute world-class content, utilizing all of our digital, social and traditional interactive media assets to drive brand awareness, client engagement and inbound marketing.
Key responsibilities: Work with various business units to manage and apply content updates to Industrial digital channels including website (www.cbre.us), Microsites, Intranet, Email Marketing, Marketing Automation, Apps, Social, Digital Business Solutions, Digital Press, Internal Digital Displays
Monitor web properties quality and availability, communicating issues accordingly
Responsible for the successful execution of Industrial & Logistics Americas Marketing plan and digital initiatives including content production updates, design, SEO/SEM implementation
Actively researches new technologies to advance performance and functionality of CBRE's digital properties
Manages web-based tracking initiatives
Participates in the development and acceptance testing of digital programs
Other duties may be assigned
Required Knowledge & Skills: Strong knowledge of web programs and Enterprise CMS and Marketing Automation Platforms.
Knowledge of SEO related to both content and digital marketing technology
Familiar with content marketing aspects including building audiences, creative writing, platform management, SEO, social, analytics
Understanding of Information Architecture, usability, and creative design concepts
Client focused with demonstrated ability to provide quality service and advice within content marketing arena
Proven ability to navigate a complex, large regional business
Creative thinker with ability to implement national web strategies
Sound decision-making capabilities, demonstrating an ability to create persuasive and compelling recommendations
Highly organized, with strong attention to detail and flexibility to adapt to changing priorities
Experience & Qualifications A minimum of 4 year-education in a relevant field, e.g., marketing, communication, public relations, economics, commerce
2 years+ experience in marketing team with responsibility for digital
Experience with Sharepoint, Sitecore and Google Analytics a plus
Advanced skills with Microsoft office and Adobe CS suite
Video editing a plus
Internal Number: 18008765
With broader and deeper capabilities than any other company, CBRE is the leading full-service real estate services and investment organization in the world.
CBRE Group, Inc. is the world’s largest commercial real estate services and investment firm, with 2017 revenues of $14.2 billion and more than 80,000 employees (excluding affiliate offices). CBRE has been included in the Fortune 500 since 2008, ranking #214 in 2017. It also has been voted the industry’s top brand by the Lipsey Company for 17 consecutive years, and has been named one of Fortune’s “Most Admired Companies” in the real estate sector for six years in a row. Its shares trade on the New York Stock Exchange under the symbol “CBRE.”
CBRE offers a broad range of integrated services, including facilities, transaction and project management; property management; investment management; appraisal and valuation; property leasing; strategic consulting; property sales; mortgage services and development services.