The Director of Marketing is responsible for the promotion of concerts, sporting events, conventions and shows within the Ranch complex, while developing creative marketing campaigns that promote public/community awareness. Director or Marketing is responsible for maintaining relationships with media partners, and ensuring fulfillment of contracts while overseeing the media buying and billing process. This individual will manage, supervise and coordinate all the activities of the Marketing department to reach budget goals and generate revenue for the facility. The Director of Marketing will implement marketing plans, manage event advertising budgets and promotions and ensure successful sales for events.
•Ensure the development, implementation and reconciliation of comprehensive marketing and advertising/sponsorship opportunities •Plan, organize, lead and control public relations efforts for the facility and the Ranch Events Complex. •Create marketing plans for events being promoted at the facility in conjunction with a promoter, or on behalf of the facility •Maintain and monitor a solid media relations program, including the creation of media releases and the coordination of interviews and media requests for information on the event, facility or staff •Analyze challenges, identify alternative solutions, project consequences of proposed actions and make decisions in support of organizational objectives •Explore non-traditional marketing opportunities for the facility and its events •Develop, monitor and evaluate annual marketing budget; set and manage achievement of department objectives •Negotiate and maintain promotional partnerships with corporate partners •Develop, direct, coordinate and review the strategic plan for providing marketing services •Plan and negotiate all paid TV, radio, print and outdoor advertising for various marketing campaigns •Track, analyze and compare event sales information •Maintain venue website and social media •Manage event settlement packets, including collecting invoices, coding and creating a back-up packet •Develop collateral, including fliers, newsletters, websites, posters, postcards and email blasts •Manage day-to-day promotions and event activities •Provide direction to Group Sales with regard to events •Work directly with promoters for upcoming events to ensure success and customer satisfaction •Plan meetings to negotiate and research advertising mediums •Secure advertising deals and oversee implementation •Coordinate team efforts with other departments to implement marketing ideas/tasks •Oversee grassroots program and collateral created •Mentor staff in the department to assist in their development •Perform all other duties as required •Communicate clearly and concisely in the English language, both orally and in writing •Establish and maintain positive, cooperative working relationships with contacts and co-workers •Work a flexible schedule, including early mornings, days, evenings, holidays, extended (long) workdays for an extended number of days as needed
SPECTRA IS AN EQUAL OPPORTUNITY EMPLOYMENT EMPLOYER
Bachelors Degree or better from an accredited college or university with major coursework in marketing, public relations, business administration or other related field
Minimum of 5 years of increasingly responsible experience in sales and/or marketing required, preferably with a sports facility, convention center, performing arts facility or other multi-purpose public assembly facility
Knowledge of marketing and advertising/sponsorship program development
Knowledge of Public Relations
Knowledge of Website maintenance
Knowledge of federal, state and local regulations
Demonstrated proficiency in Microsoft Office applications and word processing, spreadsheets, database, presentation, graphic design, PowerPoint and Internet software
Proficiency with publishing software such as Adobe Photoshop, Illustrator, and InDesign
Proficiency with media buying and promotions
Ability to travel as required
Ability to work nights and weekends as required.
Internal Number: 2018-3714
We are Spectra, the experts in hosting and entertainment. We provide our clients access to a network of partnerships and integrated services that infuse operational excellence, unlock incremental value and enhance the customer experience. We pride ourselves on superior service, strong relationships and a client-focused approach that delivers innovative solutions across a wide range of sports facilities, convention centers, performing arts centers, state fairs, cultural institutions, private events and much more.