IWU—National & Global is looking for a strong team player and creative marketing leader who is excited to work in a dynamic and innovative culture. We have just approved a strategic plan that has targeted significant increase in marketing expense and the development of new education programs. With significant investment from the board and a dynamic leadership team, we believe we are positioned for growth and new opportunities.
Provide leadership and management for the National & Global Marketing team at Indiana Wesleyan University. The current marketing team consists of 12-14 employees. Must have an extensive understanding of digital marketing as well as traditional methods of advertising. Current advertising budget is $16M+. Must have outstanding people and marketing skills.
The Associate Vice-President of Marketing – National & Global reports to the Vice President for Enrollment Management
Bachelor’s degree required, Master’s degree preferred. Consideration to offset graduate degree will be given to extensive experience in marketing field.
Duties and Responsibilities:
Develop marketing strategies targeting potential adult students for the College of Adult and Professional Studies, School of Nursing (except pre-licensure), Wesley Seminary and School of Health Sciences.
Establish Marketing Team outcomes that align with institutional goals and provide necessary student inquiries to support the recruitment goals.
Aid in the development of recruitment and marketing strategies for off-campus events (i.e. professional events, community events, etc.)
Lead the Marketing Team with development of various publications, displays, etc., needed to recruit adult students.
Communicate and collaborate with designated academic leaders in College of Adult and Professional Studies, School of Nursing (except pre-licensure), Wesley Seminary and School of Health Sciences to encourage IWU enrollment
According to Indiana Wesleyan University employment policy all employees must possess a strong Christian commitment and adhere to the standards outlined in the IWU Community Lifestyle Statement.
Minimum of five years of recruitment and marketing experience preferably in higher education.
Must have experience and ability to think strategically, understand marketing, and develop marketing/recruitment strategies.
Must have strong leadership and management skills.
Extensive experience in advertising and publications is required preferably in an agency setting.
Extensive experience and understanding of marketing data analytics and identification of marketing trends.
LIMITATIONS AND DISCLAIMER
As a religious educational institution operating under the auspices of The Wesleyan Church, Indiana Wesleyan University is permitted and reserves the right to prefer employees on the basis of religion (42 U.S.C., Sections 2000e-1 and 2000e-2).
The above job description is meant to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties and skills required for the position. Employees will be required to follow other job-related instructions and to perform other job-related duties requested by their supervisor in compliance with Federal and State Laws.
All job requirements are subject to possible modification to reasonably accommodate individuals with disabilities. Some requirements may exclude individuals who pose a direct threat or significant risk to the health and safety of themselves or other employees.
Requirements are representative of minimum levels of knowledge, skills and/or abilities. To perform this job successfully, the employee must possess the abilities or aptitudes to perform each duty proficiently. Continued employment remains on an “at-will” basis.
Indiana Wesleyan University is an Equal Opportunity Employer
Employer will assist with relocation costs.
About Indiana Wesleyan University
Indiana Wesleyan University is an energized Christian academic community helping to shape tomorrow's "World Changers."
We offer career opportunities, great benefits, and environment that welcomes and values creativity, diversity, and a work experience that is both challenging and rewarding!
If you're looking for the chance to learn, grow, and make a contribution to our community, we would love to have you apply.